Wednesday, March 16, 2016

Media Noise

If this election season has taught me anything at all, it is that the 24-hour news cycle has changed the world, and not in a good way. The fact that Donald Trump can say anything at all and still gain votes, or this week that Hillary Clinton can make half a dozen major gaffes and actually improve her position, tells me that it no longer matters WHAT the media say about you. What matters is that they say it and repeat it often. If your name is mentioned 250 times a night, and your opponent tops out at 100, you win, even if you are being reviled. Nobody is actually listening anymore because there's just too much input, but the sounds of candidates' names are like dog whistles, imprinting meaninglessly but powerfully on voters' brains.

No comments: