What, we wondered, if we kept the name as Doward, and in fact went further, placing occasional "Dowards" in every manuscript we worked on from that time forward? How long would it take for Doward to enter the American lexicon as an acceptable first name?
Today I was rereading a manuscript in which Doward appeared, placed there by yours truly just once in 350 pages. And I thought I'd check into Dowards to see whether I could find any existing real-life examples. First I looked on LinkedIn. Sure enough, a trio of Dowards appeared. On Facebook, there were more. And here, in the White Pages, I found that Doward is the 37,989th most popular name in America (in 2011), and that the current 118 Dowards are scattered nicely around the country, with a preponderance in Texas, which happens to be the place where Mathematics Today was most heavily marketed.
The Dowards I found so far are of an age to be first-generation Dowards, conceived sometime after we started adding Dowards to textbooks. Who can say how many Doward Juniors there might be after 30 years? I call this some kind of success.